TY  - BOOK
AU  - Lattimore,Dan
TI  - Public relations: the profession and the practice 
SN  - 9780073512051 (pbk. : acid-free paper)
AV  - HM1221 .P82 2011
U1  - 659.2 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - United States
KW  - Quan hệ công cộng
KW  - Mỹ
N1  - Includes bibliographical references and index; Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter
ER  -