TY  - BOOK
AU  - Watson,Tom
AU  - Noble,Paul
TI  - Evaluating public relations: a best practice guide to public relations planning, research & evaluation 
SN  - 9780749449797
AV  - HD59 .W325 2007
U1  - 659.2 22
PY  - 2007///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Public relations
KW  - Evaluation
KW  - Case studies
KW  - Quan hệ công cộng
KW  - Quan hệ công chúng
N1  - Includes bibliographical references (p. [244]-250) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html
UR  - http://www.loc.gov/catdir/toc/fy0803/2007026140.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
ER  -