Bryant, Jennings. <br/><br/>
Fundamentals of media effects / 
Jennings Bryant, Susan Thompson. 
 - 1st ed. 
 - Boston, Mass. :  McGraw-Hill,  c2002. 
 - xix, 395 p. :  ill. ;  23 cm. 
 - McGraw-Hill series in mass communication and journalism .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072435763 (alk. paper) 
<br/><br/><label>LCCN: </label>2001-042590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Psychological aspects.--United States<br/>Mass media--Social aspects--United States.<br/>Mass media--Political aspects--United States.<br/>Mass media--Influence.--United States<br/>Phương tiện truyền thông<br/>Truyền thông đa phương tiện<br/>Mỹ<br/>Sociology.<br/>Communication.
<br/><br/><label>LC Class. No.: </label>HN90.M3  / B79 2002 
<br/><br/><label>Dewey Class. No.: </label>302.23  / BRY 2002