Ferrell, O. C. <br/><br/>
Marketing strategy :  text and cases / 
O.C. Ferrell, Michael D. Hartline. 
 - 6th ed. 
 - Mason, OH :  South-Western/Cengage Learning,  c2014. 
 - xxvi, 587 p. :  ill. (some col.), map ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781285073040 (pbk.) 1285073045 (pbk.) 
<br/><br/><label>LCCN: </label>2012-950625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.<br/>Quản lý tiếp thị<br/>Marketing<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER 2014