The sociology of consumption : a global approach /
Joel Stillerman.
- Malden, MA : Polity press, [2015]
- 225 pages ; 23 cm
Includes bibliographical references and index.
Introduction -- Marketing and retail from the modern period until the postwar era of mass consumption -- Market fragmentation and globalization -- Consumption, status, and class -- Gender and race at the margins and center of consumption -- The
Consumption (Economics)--Social aspects. Consumer behavior. Tiếp thị (Marketing)--Khía cạnh xã hội Bán lẻ--Khía cạnh xã hội Hành vi người tiêu dùng Xã hội học--Khía cạnh kinh tế