Upadhyay, Shashi <br/><br/>
The revenue acceleration rules :  supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / 
by Shashi Upadhyay, Kent McCormick. 
 - Hoboken, New Jersey :  John Wiley & Sons, INC,  [2018] 
 - 180 p. 
<br/><br/>Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and A 
<br/><br/><label>ISBN: </label>9781119371953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Artificial intelligence.<br/>Trí tuệ nhân tạo<br/>Tiếp thị<br/>Doanh thu
<br/><br/><label>Dewey Class. No.: </label>658.15/54  / UPA 2018