TY  - BOOK
ED  - Harvard Business Review Press.
TI  - HBR's 10 must reads on sales
SN  - 9781633693272
U1  - 658.802 23
PY  - 2017///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Tiếp thị
KW  - Quản trị
KW  - Kế hoạch kinh doanh
N1  - Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christ
ER  -