Cravens, David W. <br/><br/>
Strategic marketing management cases / 
David W. Cravens, Charles W. Lamb, Victoria L. Crittenden 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  1999 
 - 624 p. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index of cases. 
<br/><br/><br/>System requirements for accompanying computer disc:  IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>LCCN: </label>98-003555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Chiến lược tiếp thị<br/>Makerting<br/>Quản lý tiếp thị<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6944 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / CRA 1999