Saloner, Garth. <br/><br/>
Creating and capturing value :  perspectives and cases on electronic commerce / 
Garth Saloner, A. Michael Spence. 
 - New York :  Wiley,  c2002. 
 - vi, 598 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471410152 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2001-026641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Electronic commerce--Case studies.<br/>Quản lý tiếp thị<br/>Thương mại điện tử.<br/>Marketing--Management<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .S186 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/4  / SAL 2002