TY  - BOOK
AU  - Saloner,Garth
AU  - Spence,Michael
TI  - Creating and capturing value: perspectives and cases on electronic commerce 
SN  - 0471410152 (cloth : alk. paper)
AV  - HF5548.32 .S186 2002
U1  - 658.8/4 21
PY  - 2002///
CY  - New York
PB  - Wiley
KW  - Electronic commerce
KW  - Case studies
KW  - Quản lý tiếp thị
KW  - Thương mại điện tử
KW  - Marketing
KW  - Management
KW  - Business Administration
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley037/2001026641.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001026641.html
ER  -