Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000. 
 - xxiv, 551 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0321014219 0321046560 (pbk.) 
<br/><br/><label>LCCN: </label>99-028523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Quản lý tiếp thị<br/>Tiếp thị<br/>Business Administration<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W5476 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIN 2000