Sports marketing and the psychology of marketing communication / 
edited by Lynn R. Kahle, Chris Riley. 
 - Mahwah, N.J. :  L. Erlbaum Associates,  2004. 
 - xxiii, 415 p. :  ill. ;  24 cm. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0805848266 (alk. paper) 
<br/><br/><label>LCCN: </label>2003-020653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.--United States<br/>Sports--Psychological aspects.--United States<br/>Communication in marketing.
<br/><br/><label>Subjects--Index Terms: </label>Thể thao Tiếp thị thể thao Tiếp thị truyền thông 
<br/><br/><label>LC Class. No.: </label>GV716  / .S649 2004 
<br/><br/><label>Dewey Class. No.: </label>338.4/3  / SPO 2004