TY  - BOOK
AU  - Kahle,Lynn R.
AU  - Riley,Chris
TI  - Sports marketing and the psychology of marketing communication
SN  - 0805848266 (alk. paper)
AV  - GV716 .S649 2004
U1  - 338.4/3 22
PY  - 2004///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Sports
KW  - United States
KW  - Marketing
KW  - Psychological aspects
KW  - Communication in marketing
KW  - Thể thao
KW  - Tiếp thị thể thao
KW  - Tiếp thị truyền thông
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/ecip049/2003020653.html
UR  - http://www.loc.gov/catdir/enhancements/fy0662/2003020653-d.html
ER  -