Azevedo, Abaete de. <br/><br/>
Customer obsession :  how to acquire, retain, and grow customers in the new age of relationship marketing / 
Abaetê de Azevedo and Ricardo Pomeranz. 
 - New York :  McGraw-Hill,  c2008. 
 - xi, 226 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 217-220) and index. 
<br/><br/>Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication. 
<br/><br/><label>ISBN: </label>0071497048 (alk. paper) 9780071497046 (alk. paper) 
<br/><br/><label>LCCN: </label>2008-007086 
<br/><br/><label>Nat. Bib. No.: </label>GBA874205  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014634247  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Marketing.<br/>Customer relations.<br/>Quản lý tiếp thị<br/>Người tiêu dùng<br/>Quan hệ khách hàng<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HC79.C6  / A94 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/12  / AZE 2008