TY  - BOOK
AU  - Azevedo,Abaete de
AU  - Pomeranz,Ricardo
TI  - Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing 
SN  - 0071497048 (alk. paper)
AV  - HC79.C6 A94 2008
U1  - 658.8/12 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - Marketing
KW  - Customer relations
KW  - Quản lý tiếp thị
KW  - Người tiêu dùng
KW  - Quan hệ khách hàng
KW  - Business Administration
N1  - Includes bibliographical references (p. 217-220) and index; Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication
UR  - http://www.loc.gov/catdir/toc/ecip0811/2008007086.html
ER  -