Joachimsthaler, Erich,  1956- <br/><br/>
Hidden in plain sight :  how to find and execute your company's next big growth strategy / 
Erich Joachimsthaler. 
 - Boston, Mass. :  Harvard Business School Press,  c2007. 
 - xiii, 253 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 225-234) and index. 
<br/><br/>Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda. 
<br/><br/><label>ISBN: </label>9781422101650 (hardcover : alk. paper) 1422101657 
<br/><br/><label>LCCN: </label>2007-006551 
<br/><br/><label>Nat. Bib. No.: </label>GBA710371  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013661185  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Consumers' preferences.<br/>Consumers--Research.<br/>Quản lý điều hành<br/>Sản phẩm<br/>Người tiêu dùng<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .J63 2007 
<br/><br/><label>Dewey Class. No.: </label>658.4/06  / JOA 2007