TY  - BOOK
AU  - Joachimsthaler,Erich
TI  - Hidden in plain sight: how to find and execute your company's next big growth strategy 
SN  - 9781422101650 (hardcover : alk. paper)
AV  - HF5415.153 .J63 2007
U1  - 658.4/06 22
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New products
KW  - Consumers' preferences
KW  - Consumers
KW  - Research
KW  - Quản lý điều hành
KW  - Sản phẩm
KW  - Người tiêu dùng
KW  - Business Administration
N1  - Includes bibliographical references (p. 225-234) and index; Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda
UR  - http://www.loc.gov/catdir/toc/ecip0711/2007006551.html
UR  - http://www.loc.gov/catdir/enhancements/fy1108/2007006551-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1311/2007006551-d.html
ER  -