TY  - BOOK
AU  - Jaffe,Joseph
TI  - Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership 
SN  - 9780470137321 (cloth)
AV  - HF5415.5 .J34 2007
U1  - 658.8/343 22
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Customer relations
KW  - Business communication
KW  - Relationship marketing
KW  - Marketing
KW  - Quản lý tiếp thị
KW  - Tiếp thị
KW  - Quan hệ khách hàng
KW  - Business Administration
N1  - "Published simultaneously in Canada."; Includes bibliographical references and index; Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test
UR  - http://www.loc.gov/catdir/toc/ecip0716/2007015889.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html
ER  -