TY  - BOOK
AU  - Granger,Russell H.
TI  - The 7 triggers to yes: the new science behind influencing people's decisions 
SN  - 0071544372 (alk. paper)
AV  - HF5718 .G73 2008
U1  - 658.4/5 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Business communication
KW  - Psychological aspects
KW  - Persuasion (Psychology)
KW  - Management
KW  - Quản lý điều hành
KW  - Giao tiếp kinh doanh
KW  - Đàm phán
KW  - Business Administration
N1  - Includes index; The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007035871-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007035871-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007035871-t.html
ER  -