Knapp, Duane E. <br/><br/>
The Brandpromise :  how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / 
 Brand promise 
Duane E. Knapp. 
 - New York :  McGraw-Hill,  c2008. 
 - xix, 264 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 247-253) and indexes. 
<br/><br/><label>ISBN: </label>9780071494410 0071494413 
<br/><br/><label>LCCN: </label>2008-276048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Customer relations.<br/>Customer services.<br/>Quản lý tiếp thị<br/>Quan hệ khách hàng<br/>Dịch vụ khách hàng<br/>Nhãn hiệu<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K623 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / KNA 2008