TY  - BOOK
AU  - Knapp,Duane E.
TI  - The Brandpromise: how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! 
SN  - 9780071494410
AV  - HD69.B7 K623 2008
U1  - 658.8/27 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Customer relations
KW  - Customer services
KW  - Quản lý tiếp thị
KW  - Quan hệ khách hàng
KW  - Dịch vụ khách hàng
KW  - Nhãn hiệu
KW  - Business Administration
N1  - Includes bibliographical references (p. 247-253) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1011/2008276048-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1011/2008276048-d.html
ER  -