Bhargava, Rohit. <br/><br/>
Personality not included :  why companies lose their authenticity--and how great brands get it back / 
Rohit Bhargava. 
 - New York :  McGraw-Hill,  c2008. 
 - xiv, 300 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071545211 (alk. paper) 0071545212 (alk. paper) 
<br/><br/><label>LCCN: </label>2008-008582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Authenticity (Philosophy)<br/>Quản lý tiếp thị<br/>Tính xác thực<br/>Xây dựng thương hiệu<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .B47 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / BHA 2008