TY  - BOOK
AU  - Bhargava,Rohit
TI  - Personality not included: why companies lose their authenticity--and how great brands get it back 
SN  - 9780071545211 (alk. paper)
AV  - HF5415.1255 .B47 2008
U1  - 658.8/27 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Authenticity (Philosophy)
KW  - Quản lý tiếp thị
KW  - Tính xác thực
KW  - Xây dựng thương hiệu
KW  - Business Administration
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0812/2008008582.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
ER  -