Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - 6th ed. 
 - New York :  McGraw-Hill Higher Education,  c2010. 
 - xxiv, 450, [42] p. :  col. ill. :  28 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-12) and index. 
<br/><br/><label>ISBN: </label>9780073378909 (alk. paper) 0073378909 (alk. paper) 
<br/><br/><label>LCCN: </label>2008-045663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.<br/>Phương tiện truyền thông<br/>Văn hóa đại chúng<br/>Truyền thông viết<br/>Sociology.<br/>Communication.
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2010b 
<br/><br/><label>Dewey Class. No.: </label>302.23  / BAR 2010