Mariotti, Steve,  1953- <br/><br/>
Entrepreneurship & small business management / 
Steve Mariotti, Caroline Glackin. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2012. 
 - xxxiii, 702 p. :  ill. (chiefly col.), col. maps ;  28 cm. 
<br/><br/>Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: FastSigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Company -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: Ken Done Studios -- Unit 4 Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: Bridgecreek Development -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: Mo's Chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand -- Unit 6 Case study: Avocent. 
<br/><br/><label>ISBN: </label>9780135030318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business‰xManagement.<br/>Entrepreneurship.<br/>Doanh nghiệp nhỏ<br/>Kinh doanh<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.02/2  / MAR 2012