TY  - BOOK
AU  - Mariotti,Steve
AU  - Glackin,Caroline
TI  - Entrepreneurship & small business management
SN  - 9780135030318
U1  - 658.02/2 22
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Small business‰xManagement
KW  - Entrepreneurship
KW  - Doanh nghiệp nhỏ
KW  - Kinh doanh
KW  - Business Administration
N1  - Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: FastSigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Company -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: Ken Done Studios -- Unit 4 Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: Bridgecreek Development -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: Mo's Chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand -- Unit 6 Case study: Avocent
ER  -