Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 7th ed. 
 - New York:  McGraw-Hill/Irwin ,  2011 
 - xv, 352 p. :  ill. ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073381152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing<br/>Quản lý tiếp thị<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/02   / WAL 2011