Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - 3rd ed. 
 - Boston :  McGraw-Hill,  c2004. 
 - 1 v. (various pagings) :  ill. (some col.), col. maps ;  26 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references (p. R-1 thru R-10) and index. 
<br/><br/><br/>System requirements for accompanying computer disc: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher) 
<br/><br/><label>ISBN: </label>0071214283 (international ed.) 0072827580 (acid-free paper) 
<br/><br/><label>LCCN: </label>2002-043221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media.<br/>Media literacy.<br/>Thông tin đại chúng<br/>Truyền thông<br/>Văn hóa thông tin<br/>Communication.<br/>Sociology.
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2004 
<br/><br/><label>Dewey Class. No.: </label>302.23  / BAR 2003