Blackwell, Roger D. <br/><br/>
Brands that rock / 
At head of title:  What business leaders can learn from the world of rock and roll 
Roger Blackwell, Tina Stephan. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2004. 
 - xi, 240 p. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll. 
<br/><br/><label>ISBN: </label>0471455172 (cloth) 
<br/><br/><label>LCCN: </label>2003-017894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music trade.<br/>Musicians--Marketing.<br/>Popular music--Economic aspects.<br/>Nhạc sĩ<br/>Quản lý tiếp thị<br/>Thị trường âm nhạc<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>ML3790  / .B6 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / BLA 2004