TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Stephan,Kristina
TI  - Brands that rock
SN  - 0471455172 (cloth)
AV  - ML3790 .B6 2004
U1  - 658.8/27 22
PY  - 2004///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Music trade
KW  - Musicians
KW  - Marketing
KW  - Popular music
KW  - Economic aspects
KW  - Nhạc sĩ
KW  - Quản lý tiếp thị
KW  - Thị trường âm nhạc
KW  - Business Administration
N1  - Includes bibliographical references and index; From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll
UR  - http://www.loc.gov/catdir/toc/ecip047/2003017894.html
UR  - http://www.loc.gov/catdir/bios/wiley046/2003017894.html
UR  - http://www.loc.gov/catdir/description/wiley039/2003017894.html
ER  -