Bearden, William O.,  1945- <br/><br/>
Marketing :  principles & perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 4th ed. 
 - New York :  McGraw-Hill/Irwin,  c2004. 
 - xl, 596 p. :  col. ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071214305 (International ed.) 0072539097 (alk. paper) 007286057X (alk. paper) 
<br/><br/><label>LCCN: </label>2002-035590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA 2004