Services marketing self-portraits :  introspections, reflections, and glimpses from the experts / 
Raymond P. Fisk, Stephen J. Grove, and Joby John, editors. 
 - Chicago, Ill. :  American Marketing Association,  c2000. 
 - xiv, 211 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0877572895 (softbound) 
<br/><br/><label>LCCN: </label>00-045397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management.<br/>Service industries--Marketing.<br/>Business Administration<br/>Tiếp thị<br/>Quản lí tiếp thị<br/>Marketing<br/>Công nghiệp dịch vụ
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .S42517 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SER 2000