TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Grove,Stephen J.
AU  - John,Joby
TI  - Services marketing self-portraits: introspections, reflections, and glimpses from the experts 
SN  - 0877572895 (softbound)
AV  - HD9980.5 .S42517 2000
U1  - 658.8 21
PY  - 2000///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - Service industries
KW  - Management
KW  - Marketing
KW  - Business Administration
KW  - Tiếp thị
KW  - Quản lí tiếp thị
KW  - Công nghiệp dịch vụ
N1  - Includes bibliographical references
ER  -