Robinette, Scott.

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. - New York : McGraw-Hill, c2001. - 247 p. : ill. ; 24 cm.

Includes bibliographical references (p. 233-237) and index.

0071364145

00-065374


Consumer satisfaction.
Customer relations.
Marketing.
Business Administration
Customer services--Management.
Tiếp thị
Kinh doanh
Khách hàng

HF5415 / .R5553 2001

658.8 / ROB 2001