Emotion marketing : the Hallmark way of winning customers for life /
Scott Robinette and Claire Brand ; with Vicki Lenz.
- New York : McGraw-Hill, c2001.
- 247 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-237) and index.
0071364145
00-065374
Consumer satisfaction. Customer relations. Marketing. Business Administration Customer services--Management. Tiếp thị Kinh doanh Khách hàng