Perreault, William D. <br/><br/>
Applications in basic marketing :  Clippings from the popular business press / 
William D. Perreault, E. Jerome McCarthy 
 - 2005-2006 edition 
 - Boston :  McGraw-Hill,  2005 
 - 215 p. 
<br/><br/><label>ISBN: </label>0072864710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Kinh doanh<br/>Quản trị kinh doanh<br/>Tiếp thị<br/>Business Administration<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER 2005