TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: Clippings from the popular business press 
SN  - 0072864710
U1  - 658.8 14
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Kinh doanh
KW  - Quản trị kinh doanh
KW  - Tiếp thị
KW  - Business Administration
KW  - Marketing
KW  - Management
ER  -