Hair, Joseph F. <br/><br/>
Marketing research :  within a changing information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2006. 
 - xxvii, 700 p.  col. ill.  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 669-677) and indexes. 
<br/><br/><label>ISBN: </label>0072830875 (alk. paper) 
<br/><br/><label>LCCN: </label>2004-061113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing<br/>Nghiên cứu thị trường<br/>Tiếp thị<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .H258 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/3  / HAI 2006