Trefler, Alan, <br/><br/>
Build for change :  revolutionizing customer engagement through continuous digital innovation / 
Alan Trefler. 
 - Hoboken, New Jersey :  Wiley,  [2014] 
 - xiii, 175 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 161-166) and index. 
<br/><br/> Customerpocalypse --  Death by data --  Adding judgement and desire --  Getting it done with customer processes --  Change how you think about technology --  Liberating your organization --  You are your software : the digital imperative. 
<br/><br/><label>ISBN: </label>9781118930267 1118930266 
<br/><br/><label>LCCN: </label>2014-498622 
<br/><br/><label>Nat. Bib. No.: </label>GBB477403  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016801359  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--Technological innovations.<br/>Customer relations--Management--Technological innovations.<br/>Internet marketing.<br/>Quan hệ khách hàng--Quản lý<br/>Marketing internet<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .T74 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/12  / TRE 2014