TY  - BOOK
AU  - Trefler,Alan
TI  - Build for change: revolutionizing customer engagement through continuous digital innovation 
SN  - 9781118930267
AV  - HF5415.55 .T74 2014
U1  - 658.8/12 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Relationship marketing
KW  - Technological innovations
KW  - Customer relations
KW  - Management
KW  - Internet marketing
KW  - Quan hệ khách hàng
KW  - Quản lý
KW  - Marketing internet
KW  - Business Administration
N1  - Includes bibliographical references (pages 161-166) and index; Customerpocalypse --; Death by data --; Adding judgement and desire --; Getting it done with customer processes --; Change how you think about technology --; Liberating your organization --; You are your software : the digital imperative
UR  - http://www.loc.gov/catdir/enhancements/fy1507/2014498622-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1507/2014498622-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1507/2014498622-b.html
ER  -