Duggan, Kris. <br/><br/>
Business gamification for dummies / 
by Kris Duggan, CEO of Badgeville,  and Kate Shoup. 
 - Hoboken, N.J. :  John Wiley & Sons, INC.,  [2013] 
 - xviii, 284 pages :  illustrations ;  23 cm. 
 - For dummies .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/>Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification. 
<br/><br/> Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. 
<br/><br/><label>ISBN: </label>9781118466933 (pbk.) 1118466934 (pbk.) 
<br/><br/><label>LCCN: </label>2012-955834 
<br/><br/><label>Nat. Bib. No.: </label>GBB2A9384  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016199373  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Social aspects.<br/>Consumer behavior--Social aspects.<br/>Computer games--Social aspects.<br/>Online-Marketing.<br/>Computerspiel.<br/>Verbraucherverhalten.<br/>Tiếp thị Internet--Khía cạnh xã hội<br/>Hành vi tiêu dùng--Khía cạnh xã hội<br/>Thương mại điện tử<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .D84 2013 
<br/><br/><label>Dewey Class. No.: </label>658.872  / DUG 2013