Pownall, Charlie.

Managing online reputation : how to protect your company on social media / Charlie Pownall. - Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015. - xvii, 236 pages ; 20 cm. - Palgrave pocket consultants .

9781137382290 (paperback)

2015-019589


Internet in public relations.
Corporate image.
Reputation.
Social media.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Marketing / Direct.
BUSINESS & ECONOMICS / Public Relations.
Truyền thông xã hội.
Danh tiếng công ty
Internet--Quan hệ công chúng

HD59 / .P656 2015

659.202854678 / POW 2015