TY - BOOK AU - Pownall,Charlie TI - Managing online reputation: how to protect your company on social media T2 - Palgrave pocket consultants SN - 9781137382290 (paperback) AV - HD59 .P656 2015 U1 - 659.202854678 23 PY - 2015/// CY - Houndmills, Basingstoke, Hampshire, New York, NY PB - Palgrave Macmillan KW - Internet in public relations KW - Corporate image KW - Reputation KW - Social media KW - BUSINESS & ECONOMICS / Consumer Behavior KW - bisacsh KW - BUSINESS & ECONOMICS / Marketing / General KW - BUSINESS & ECONOMICS / Marketing / Direct KW - BUSINESS & ECONOMICS / Public Relations KW - Truyền thông xã hội KW - Danh tiếng công ty KW - Internet KW - Quan hệ công chúng ER -