TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 9780078028922 (alk. paper)
AV  - HF5415 .K452 2013
U1  - 658.8 23
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Tiếp thị
KW  - Business Administration
KW  - Management
N1  - Map on lining papers; Includes bibliographical references (p. 455-478) and index
ER  -