TY  - BOOK
AU  - Lackie,Robert J.
AU  - Wood,M.Sandra
TI  - Creative library marketing and publicity: best practices 
T2  - Best practices in library services
SN  - 9781442254206 (hardcover : alk. paper)
AV  - Z716.3 .C78 2015
U1  - 021.7 23
PY  - 2015///]
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Libraries
KW  - Marketing
KW  - Public relations
KW  - United States
KW  - Case studies
KW  - Thư viện
KW  - Tiếp thị
KW  - Quan hệ công chúng
KW  - Hoa Kỳ
N1  - Includes bibliographical references (pages 181-182) and index; Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns
ER  -