Mahoney, L. Meghan, <br/><br/>
Strategic social media :  from marketing to social change / 
L. Meghan Mahoney and Tang Tang. 
 - Chichester, West Sussex, UK :  Wiley-Blackwell,  2017.  2017 
 - ix, 347 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media. 
<br/><br/><label>ISBN: </label>9781119259190 1119259193 9781118556849 1118556844 
<br/><br/><label>LCCN: </label>2017-449035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Marketing.<br/>Social marketing.<br/>Internet marketing.<br/>Online social networks.<br/>User-generated content.<br/>Internet marketing.<br/>Social media.<br/>User-generated content.<br/>Truyền thông xã hội--Marketing.<br/>Tiếp thị Internet<br/>Mạng xã hội trực tuyến
<br/><br/><label>LC Class. No.: </label>HM742  / .M328 2017 
<br/><br/><label>Dewey Class. No.: </label>302.3  / MAH 2017