Shreves, Ric. <br/><br/>
Social media optimization for dummies / 
by Rick Shreves with Michelle Krasniak. 
 - Hoboken, NJ :  For Dummies,  [2015]  �2015 
 - xii, 344 pages :  illustrations ;  23 cm. 
 - For dummies .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/>Getting started with social media optimization. Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- The push and pull of SMO. Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Leveraging social media with your website. Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Mastering practical SMO. Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Building your social media presence. Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- The part of tens. Ten rules of social media optimization -- Ten tools for managing your social media presence. 
<br/><br/><label>ISBN: </label>9781119016090 1119016096 
<br/><br/><label>LCCN: </label>2014-958469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media.<br/>Business communication.<br/>Internet marketing.<br/>Business communication.<br/>Internet marketing.<br/>Social media.<br/>Ph����ng ti��»‡n truy��»n th����ng x���� h��»™i<br/>Giao ti���p kinh doanh<br/>Giao ti���p trong qu���n l����<br/>Ti���p th��� Internet
<br/><br/><label>LC Class. No.: </label>HF5718  / .S524 2015 
<br/><br/><label>Dewey Class. No.: </label>658.872  / SHR 2015