TY  - BOOK
AU  - Shreves,Ric
AU  - Krasniak,Michelle
TI  - Social media optimization for dummies
T2  - --For dummies
SN  - 9781119016090
AV  - HF5718 .S524 2015
U1  - 658.872 22
PY  - 2015///]
CY  - Hoboken, NJ
PB  - For Dummies
KW  - Social media
KW  - Business communication
KW  - Internet marketing
KW  - fast
KW  - Ph����ng ti��»‡n truy��»n th����ng x���� h��»™i
KW  - Giao ti���p kinh doanh
KW  - Giao ti���p trong qu���n l����
KW  - Ti���p th��� Internet
N1  - Includes index; Getting started with social media optimization. Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- The push and pull of SMO. Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Leveraging social media with your website. Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Mastering practical SMO. Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Building your social media presence. Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- The part of tens. Ten rules of social media optimization -- Ten tools for managing your social media presence
UR  - http://www.loc.gov/catdir/enhancements/fy1606/2014958469-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1606/2014958469-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1606/2014958469-t.html
ER  -