TY  - BOOK
AU  - Smart,Roland
TI  - The agile marketer: turning customer experience into your competitive advantage 
SN  - 9781119223009 (hardback)
AV  - HF5415.15 .S6293 2016
U1  - 658.802 23
PY  - 2016///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing
KW  - Technological innovations
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - Tiếp thị
KW  - Đổi mới công nghệ
KW  - Lập kế hoạch chiến lược
N1  - Includes bibliographical references and index
UR  - http://catalogimages.wiley.com/images/db/jimages/9781119223009.jpg
ER  -