TY  - BOOK
AU  - Dempster,Craig
AU  - Lee,John
TI  - The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms 
SN  - 9781119059721 (cloth)
AV  - HF5415.1265 .D457 2015
U1  - 658.872 23
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, INC.
KW  - Internet marketing
KW  - Internet advertising
KW  - Relationship marketing
KW  - Social media
KW  - Marketing
KW  - Customer relations
KW  - Truyền thông xã hội
KW  - Tiếp thị
KW  - Quan hệ khách hàng
KW  - Quảng cáo trên Internet
KW  - Tiếp thị trên Internet
KW  - Quan hệ tiếp thị
N1  - Includes index; The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management
ER  -