Youthnation : building remarkable brands in a youth-driven culture /
Youth nation
Matt Britton.
- Hoboken, New Jersey : John Wiley & Sons, [2015]
- xxv, 292 pages : illustrations ; 24 cm
Includes bibliographical references (pages 259-266) and index.
9781118981146 (hardback) 1118981146 (hardback)
2015-303294
Young adult consumers. Marketing. Advertising. Target marketing. Young adults--Attitudes. Young adults--Conduct of life. Advertising. Marketing. Target marketing. Young adult consumers. Young adults--Attitudes. Young adults--Conduct of life. Người tiêu dùng Tiếp thị Quảng cáo Thanh niên--Thái độ Business Administration