Britton, Matt, 1975-

Youthnation : building remarkable brands in a youth-driven culture / Youth nation Matt Britton. - Hoboken, New Jersey : John Wiley & Sons, [2015] - xxv, 292 pages : illustrations ; 24 cm

Includes bibliographical references (pages 259-266) and index.

9781118981146 (hardback) 1118981146 (hardback)

2015-303294


Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults--Attitudes.
Young adults--Conduct of life.
Advertising.
Marketing.
Target marketing.
Young adult consumers.
Young adults--Attitudes.
Young adults--Conduct of life.
Người tiêu dùng
Tiếp thị
Quảng cáo
Thanh niên--Thái độ
Business Administration

HF5415.332.Y66 / B75 2015

658.827 / BRI 2015